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This Week's Marketing Tip:
February 8, 2010
This month we'll concentrate on the best marketing initiatives you can execute for $100.00 or less.
Marketing Tip
Postcards are a wonderful marketing technique because they are so versatile. You can use them to announce specials, introduce new staff members, celebrate customer’s birthdays, and for many other creative “events.”
Postcards are good marketing tools for two other reasons:
(1) The recipient doesn’t have to make a decision about whether or not to read your mailing – usually as soon as they see it, they have read it, because they don’t have to open an envelope.
(2) The postage on a postcard is much less than it is for a letter – so not only have you made a definite impression on the customer, but you’ve saved yourself 15 cents in the process.
How To
Postcards can be purchased from office supply stores or catalogs such as Paper Direct and Baudville with appropriate designs for your salon or spa business. Or, you can custom-create postcards yourself using blank postcards purchased at the office supply store or an on-line service such as www.VistaPrint.com.
Cost
You can do a regular monthly mailing to 250 customers or potential customers for under $100.
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101 Marketing
Tips was very helpful!!! and thank you for today's marketing
tip!! I am glad I subscribed!
... Suzanne Accardo,
"Kokopelli Salon",
Cranston Rhode Island
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