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This Week's Marketing Tip:
June 29, 2009
Since this is an "extra" week's tip this month, we thought we'd share an important tip that doesn't have a "theme" such as celebrating spring or a beach party.
Marketing Tip
We're about to enter one of the slower periods in the salon business. Now is a great time to gear up your marketing for the fall and holiday seasons.
How To
Determine a budget - what can you afford to spend on your marketing efforts for the next 6 months? $100 per week? $100 per month? The amount of money you have to spend will dictate what your marketing plans can be.
Next, take out a calendar and plan your strategy. If you want to do back-to-school newspaper advertising, you'll need to call your sales rep in the next few weeks. If you intend to do a mailing with other merchants you'll need to allow plenty of time to contact each merchant, sell them on your idea, get your individual marketing pieces ready, and accumulate a mailing list.
When it comes to marketing, you can rarely have a last-minute idea and get it accomplished within the right time frame. Plan what you want to accomplish and when. Then work backwards to plan the individual steps of each marketing effort so that for the next few weeks and months you are slowly but steadily increasing the visibility of your salon.
Cost
This will be one of the best investments you'll make in your business. It costs you nothing to plan a marketing strategy and it will reap untold benefits for you.
Consider this: how many new customers (or how much in increased product sales) are required to make your marketing efforts worthwhile?
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101 Marketing
Tips was very helpful!!! and thank you for today's marketing
tip!! I am glad I subscribed!
... Suzanne Accardo,
"Kokopelli Salon",
Cranston Rhode Island
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